Amy Huang
Content design & strategy | I make products make sense.
- Role
- Content Designer at Collective Health
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Amy Huang
I design content for product interfaces, conversational experiences, and customer education, drawing from a background in content strategy, UX writing, product management, marketing, and analytics. My work combines a data-driven mindset and an eye for UX design and information architecture.I currently lead foundational content initiatives that include: defining content architecture for a headless CMS, setting product tone and voice guidelines, and evolving company-wide content standards and product terminology.Skills:Content Design • Content Leadership • Systems Thinking • Content Strategy • UX Writing • Data Analysis • Product Strategy • User Research • A/B Testing • Product Management • Localization • Cross-functional Collaboration Languages:Fluent in Mandarin, Cantonese, and Fujianese, Conversational in Italian
Experience
Content Designer
Jan 2024 — Present
Collective Health is a healthcare platform that helps users understand and utilize their employer-sponsored health benefits. I lead product content strategy, information architecture, content modeling, and UX writing for Collective Health’s member portal.
Education
Amherst College
Bachelor of Arts - BA, English
Skills
- Display Advertising
- Agile Methodologies
- Doubleclick
- Strategy
- Digital Strategy
- Product Marketing
- Ad Hoc Analysis
- Digital Marketing
- Google Analytics
- Media Planning
- Web Content Management
- Nielsen Adrelevance
- Omniture
- Social Media Marketing
- Web Analytics
- User Experience
- Adobe Sitecatalyst
- Usability Testing
- Sem
- Personalization
- Marketing
- Comscore
- Product Management
- Tweetdeck
- Mobile Advertising
- Pardot Marketing Automation
- Hootsuite
- User Research
- Atlas
- Online Advertising
- Digital Media
- Site Testing
- Analytics
- Mediamind
- Google Adwords
- Report Builder
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