Amy Clark

Experience

1. Global Head of User Experience Design-led Innovation, Digital Experiences

   IBM

   Feb 2024 — Present · Raleigh, NC, US

   Leading a globally distributed design organization spanning design systems, innovation, designOps, Core Web, MCC Products (Chat, eCommerce, Editorial), and Mobile. Partnering with product and engineering to modernize IBM’s digital experiences and support enterprise-wide AI transformation. Founded the Digital Experience Design-Led Innovation Studio, embedding rapid experimentation, high-fidelity prototyping, and lean usability testing into product delivery lifecycle Directed global creative teams to deliver measurable outcomes:+28% engagement lift and +37% efficiency gains through designOps and system improvements Owned IBM.com Design System and custom AEM Component Library, establishing governance and processes to ensure cohesive user journeys across 650+ product offerings Shaped genAI chat product vision, built from the ground up with IBM’s Carbon UI and Watsonx agentic AI foundation Partnered with visual design to scale PLG experiences, transforming legacy web site into immersive modern digital and mobile experiences using GSAP and interaction frameworks to drive engagement Built cross-functional collaborative partners by infusing engineering, strategy, and product into design processes to co-create the future Advanced experimentation culture with Adobe Test & Target, Google Analytics 4, Adobe CJA, Medallia, and Microsoft Clarity for data-informed decision making Championed strengths-focused inclusive design practices grounded in cultural awareness and diversity-affirming leadership—recognized with IBM’s Culture Catalyst Award for building a high-trust, innovative team culture Recognized with IBM’s Business Growth Award (2H24) for significant impact on revenue and adoption

Education

• Bridges Graduate School of Cognitive Diversity in Education

  Doctorate, Ed.D.

• North Carolina State University

  Masters

• North Carolina State University

  Bachelor of Science - BS

Skills

• Information Architecture
• Product Management
• Creative Direction
• Usability
• Human Factors
• Product Development
• Usability Testing
• User Research
• Usability Engineering
• Heuristic Evaluation
• Contextual Inquiry
• User Experience Design
• Agile Methodologies
• User Experience
• Actionscript
• User-Centered Design
• Mobile Applications
• Wire Framing
• User Interface Design
• Interaction Design
• Human Computer Interaction
• User Interface
• Software Development