Amy Hawman

About Amy Hawman

For a brand to be successful in the marketplace, there needs to be a story. And the best part? Each brand has one – the question is really a matter of landing on the “right” narrative. Does it need to be concise? Yes. Compelling? Yep. Engaging? Absolutely. Can we take risks? Yes!In terms of marketing strategy, Ann Handley, Head of Content at MarketingProfs said it best, “Good content isn’t about good storytelling. It’s about telling a true story well.” As a leader, I’m a “roll up your sleeves” kind of Marketing lead and if I ask my team to do something, I prefer to lead from the trenches. I love getting my hands dirty. My expertise includes: Building strategic marketing programs from the ground, up (startups and established brands) Defining the “voice” of the brand Creating digital marketing strategy and engaging content Giving creative direction within a foundation of structure and processes Dramatically cutting costs while increasing brand visibility Direct link to $10+M in sales revenue A career spent in designing new marketing programs for SaaS, enterprise software, IoT / AI and Machine Learning. If it’s on the cutting edge, that’s my wheelhouse.Messaging & Positioning — Marketing Strategy — Go-to-Market — Content Marketing — Digital Marketing & Advertising — Public Relations (PR) — Brand Development / Branding — Social Media Management / Social Media Marketing — Marketing Analytics — Team Building

Experience

1. Director of Marketing

   Join Digital

   Nov 2024 — Present · Campbell, CA, US

Education

• The Wharton School

  MBA, Marketing

• Lehigh University

  BS, Chemical Engineering

Skills

• Program Management
• Lead Generation
• Entrepreneurship
• Strategic Partnerships
• Strategic Communications
• SEO
• Leadership
• Product Marketing
• Team Building
• Management
• Digital Strategy
• Online Marketing
• Social Media Marketing
• Marketing Communications
• Social Media
• Cross-Functional Team Leadership
• Marketing Strategy
• Web Analytics
• Integrated Marketing
• Online Advertising
• Product Management
• Marketing Management
• Email Marketing
• Competitive Analysis
• Marketing
• Start-Ups
• Brand Development
• Segmentation
• Software as a Service (Saas)
• Business Development
• Digital Marketing
• Mobile Devices
• Go-to-Market Strategy
• Strategy
• E-Commerce
• Analytics
• Business Strategy