Amy Harsh

About Amy Harsh

Marketing and customer experience leader with over 15 years of driving growth across global B2B and B2C markets. I bring a uniquely well‑rounded background spanning marketing, product management, category management, pricing, and sales giving me a holistic view of how to position, commercialize, and scale products. I translate insights into strategy and build marketing programs that elevate customer experience and deliver measurable business impact. A skilled strategist and people leader, I am committed to driving innovation, improving market positioning, and delivering long‑term business growth.

Experience

1. Senior Global Marketing Manager

   TE 中国

   Apr 2022 — Present

   Senior Global Marketing Manager with extensive experience in developing and executing data-driven strategies that drive business growth, enhance customer engagement, and deliver measurable results. Skilled in managing a ~$1M annual marketing budget, optimizing spend across campaigns, digital channels, third-party partnerships, and events to maximize ROI and achieve strategic business objectives.Successfully led initiatives that resulted in a 15% increase in customer engagement, a 35% rise in sales opportunities, and earned recognition through the TE Digital Marketing Excellence Award. Expertise in leveraging customer insights and analytics to craft targeted marketing campaigns, positioning the business unit as a top performer in marketing-sourced opportunities.Proven ability to align marketing efforts with broader business goals, resulting in a 10% boost in lead generation and a 3% improvement in conversion rates. Adept at conducting market research and competitive analysis to identify new growth opportunities and inform strategic decision-making.Passionate about team development and leadership, mentoring and coaching a team of nine marketing professionals. Fosters a culture of continuous learning, ensuring the team remains at the forefront of strategic, customer-centric marketing practices. Committed to delivering innovative solutions that drive long-term business success.

Education

• Penn State University

  Bachelor of Science

• Penn State University

  Graduate Certificate