Amy Amal Hanna

About Amy Amal Hanna

I’m a brand strategist and marketing executive with a passion for shaping experiences at the intersection of luxury, culture, and connection. For over 20 years, I’ve worked with some of the most iconic names in hospitality and lifestyle; from Ritz-Carlton and Four Seasons Residences to Major Food Group, José Andrés Group, and Denihan Hospitality.Across 50+ global launches — including Michelin-starred restaurants, private clubs, luxury hotels, and branded residences — I’ve led marketing strategies that drive brand equity, guest engagement, and business performance.I’m equally passionate about building and leading high-performing teams, and thrive in environments that require cross-functional alignment; bringing together creative, digital, operations, and executive stakeholders to execute bold, cohesive brand visions. I’ve built marketing functions, developed talent, and created integrated structures that deliver both agility and long-term impact.My approach blends storytelling with data, intuition with insight, and creative energy with commercial discipline. Whether launching a concept or evolving a legacy brand, I aim to build work that resonates. and endures.Always open to meaningful connections, collaborations, and conversation. Let’s connect.

Experience

1. Head of Marketing and Communications

   CORE:

   Jan 2025 — Present

   At CORE: Club, I led the transformation of the marketing and communications strategy, positioning CORE: as the disruptor and leader in the private club sector. By revamping the CRM strategy, I significantly improved engagement metrics, enhancing overall performance. My efforts in public relations and social media established the club as a true industry innovator.

Education

• The George Washington University

  Bachelor of Business Administration - BBA

• Richmond, The American International University in London

  International Marketing