Amy Groden-Morrison

About Amy Groden-Morrison

Dynamic, hands-on executive with 20+ years of international management experience across a broad range of marketing functions in global corporations, high-growth start-ups, agencies and nonprofits. Expertise in strategic planning, branding, marketing communications, organizational management and team-building, analyst relations, digital marketing, lead generation, sales enablement, and analytics. MBA. I help emerging companies and startups that have stellar technology but lack in-house senior marketing management. I evolve branding and positioning; develop marketing strategy, build out internal/external marketing teams; and develop processes and programs that integrate marketing across the business to power sales growth. Past successes include launching an IPO on the NYSE, developing and executing a crisis communications plan that re-branded a NASDAQ company; initiating an analyst relations program to enable an emerging startup to be regularly shortlisted by major analysts within months; creating and executing marketing plans to grow and position startups for successful exits; reorganizing sales teams for accelerated growth, running broadcast and press events for F100 executives, politicans, and celebrities. Specialties: Marketing strategy, team management, program ROI/KPI measurement and analytics, go-to-market strategy, branding, product launches, messaging strategy and positioning, content marketing, analyst relations (AR), investor relations (IR), media relations/public relations (PR), crisis communications, lead generation (omni-channel and multi-channel), account based marketing (ABM), sales operations, digital marketing, website design, search engine marketing (SEM), search engine optimization (SEO), customer advocacy, social media, partner marketing and event management.

Experience

1. Vice President of Marketing and Sales Operations

   Alpha Software

   Aug 2013 — Present · Burlington, MA

   Headquartered in Burlington, MA, Alpha Software enables developers to rapidly create and deploy robust and secure HTML5 mobile web and hybrid business applications. Thousands of developers have built tens of thousands of business applications using Alpha\'s development products.

Education

• Ithaca College London Center

  Business/Corporate Communications

  1991 — 1992

• D'Amore-McKim School of Business at Northeastern University

  MBA, Business Admin, Marketing, Magna Cum Laude

  1998 — 2001

• Ithaca College

  BA, Communications/Business, Magna Cum Laude

  1990 — 1994