Amy Govan
Acting Head of Retention Marketing News & Wealth (Mat Cover) @Future
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WORK HISTORY
Acting Head of Retention Marketing News & Wealth (Mat Cover) @Future
EDUCATION
Falmouth University
Creative Advertising, Advertising, Marketing, Public Relations
SKILLS
ABOUT AMY GOVAN
A proactive marketer with experience in the publishing industry. My marketing career to date has stemmed across multiple countries and allowed me to specialise in different stages of the marketing funnel, from building brand awareness, deploying demand and lead generation strategies, and acquiring new customers. I have experience in campaign strategy, omni-channel content and budget management. Excited by testing new ways to reach ever changing consumer behaviours, I ensure creativity and logic work together in every strategy I execute. Confident in managing projects from start to finish, it\'s important for me to continue my accountable and adaptable approach in order to grow within the industry. A people person who thrives off the challenge of retaining long lasting relationships, it\'s integral that I work within a people centric role, creatively connecting brands to their audience in new and exciting ways.My skills include: Campaign strategy & testing Project management Omni-channel content CMS development: WordPress, Squarespace, Drupal HTML execution: Mailchimp, Pardot, Selligent Paid & organic social media Reporting: Facebook, Twitter, Google Analytics, BI, Foresight Budget management Data handling Microsoft Office Google Suite Adobe: Photoshop, InDesign Briefing: Jira, Monday’s
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