Amy Garelick

About Amy Garelick

I help mission‑driven brands and destinations Plan, Produce and Propel stories that move people. As a fractional CMO, storyteller and producer, I guide organizations through strategic planning, human‑centred content creation and multi‑channel amplification. The result: campaigns and experiences that build trust, spark engagement and drive meaningful growth.I’m the founder and CEO of POWER UP Productions, where our team partners with nonprofits, attractions and social enterprises to deliver fractional marketing leadership and experiential content. We create strategy roadmaps, film compelling videos and podcasts, write copy and design graphics - then we propel it all through targeted social, email and paid campaigns. Our subscription and group‑shoot models make it easier for clients to stay visible without hiring a full in‑house team.I also created the NOSH Video Network, a travel‑and‑food media platform celebrating local flavors and the stories behind every bite. It’s a sandbox for our production craft and a showcase for how authentic narratives can elevate tourism.My career began with The Walt Disney Company, where I learned the power of story and guest experience. Over two decades I’ve produced hundreds of videos, podcasts and virtual events; launched upcoming docu‑series like Field to Fork (4th place, Ashland Center Stage Pitch Contest); and delivered high‑engagement campaigns for nonprofits such as Forward Foundation, Swift Creek Mill Theatre, Richmond Animal League and P23 Retreats, as well as food, tourism and hospitality brands like Town of Ashland, Two and a Half Irishmen, Ellwood Thompsons Local Market and Bravo Bakeshop.Beyond my agency work, I co‑own Women in Business RVA, a community supporting women entrepreneurs through mentorship and education. I serve on the boards of the Forward Foundation and the Capitals Inline Hockey League and stay active as a community organizer and advocate for visibility and opportunity.At the heart of everything I do is a belief that marketing should feel human, relevant and real. If you’re ready to transform your marketing from a series of posts into experiences that resonate, I’d love to connect - let’s plan, produce and propel your story together.

Experience

1. Founder & Fractional CMO

   Power Up Productions

   Dec 2014 — Present · Richmond, VA, US

   At POWER UP Productions I lead a boutique marketing agency that helps mission‑driven organizations plan, produce and propel stories that build trust, grow visibility and drive meaningful results. My responsibilities span strategic leadership, creative direction and hands‑on execution.Key responsibilities and achievements:Provide fractional CMO services, auditing clients’ marketing efforts, defining brand positioning and developing roadmaps that align with organizational goals.Oversee content creation for video, audio and social channels - producing branded YouTube series, video podcasts, short‑form social clips and immersive on‑location shoots.Design and manage multi‑channel campaigns, including social scheduling, email sequences, paid media and influencer partnerships, to amplify clients’ stories and engage target audiences.Innovate service offerings, such as monthly Content Concierge subscriptions and Networking Content Days, to deliver consistent, human‑centred content at scale.Delivered over 450 virtual events since 2020, producing high‑engagement digital experiences for nonprofits, educational institutions and hospitality brands.Produced standout series including The Gift Guide Podcast (a 15‑episode holiday video pod) and Field to Fork (a docu‑series exploring food and sustainability.Lead the culinary storytelling division NOSH Video Network, creating docu‑style content that showcases food and community.Speak at conferences, moderate panels and conduct workshops on experiential marketing, content repurposing and fractional leadership.I’m passionate about ensuring that every piece of content feels human, relevant and real. Through POWER UP I partner with clients to turn marketing from a to‑do list into a set of experiences that move people and propel their mission forward.

Education

• Virginia Commonwealth University

  BA, Fashion Merchandising

  1995 — 1999

Skills

• Entertainment
• Advertising
• Magazines
• Event Management
• Public Relations
• Media Relations
• Selling
• Creative Direction
• Integrated Marketing
• Social Media
• Brand Management
• Fundraising
• Marketing Strategy
• Advertising Sales
• Publications
• New Business Development
• Social Networking
• Brand Awareness
• Social Media Marketing
• Time Management
• Digital Media
• Promotions
• Sales
• Budgets
• Crm
• Management
• Team Building
• Marketing Communications
• Sales Management
• Broadcast
• Trade Shows
• Leadership
• Brand Development
• Online Advertising
• Marketing
• Public Speaking
• Digital Marketing
• Sponsorship
• Special Events
• Email Marketing