Amy Freeland
Vice President, Marketing & Communications @OceanX
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WORK HISTORY
Vice President, Marketing & Communications @OceanX
New York, NY, US
Lead and built OceanX’s first integrated global marketing and communications function, overseeing brand, creative, public relations, digital, web, and internal communications supporting the organization’s mission to advance ocean science, education, and sustainable decision making.Repositioned the brand narrative to clarify mission, value proposition, and impact, strengthening engagement across philanthropic, scientific, corporate, and government stakeholders. Established enterprise-wide communications strategy, operating model, and performance metrics to support organizational growth and long-term sustainability.Built and manage a high-performing, cross-functional team of internal staff and external consultants, designing scalable processes to deliver consistent, high-quality storytelling across channels. Partner closely with executive leadership and cross-disciplinary teams to drive alignment, secure buy-in, and execute global campaigns and initiatives.BUILT AND SCALED A MISSION-CRITICAL FUNCTIONBuilt OceanX’s first integrated marketing and communications department, establishing enterprise strategy, operating model, and performance metrics across brand, PR, digital, web, and internal communications to support long-term mission growth and financial sustainability.CLARIFIED MISSION, BRAND, AND IMPACTRepositioned OceanX’s brand narrative and helped define its first impact framework, aligning communications with international ocean sustainability goals and strengthening engagement across philanthropic, scientific, corporate, and government stakeholders.STRENGTHENED REPUTATION AND EXTERNAL INFLUENCEEstablished OceanX’s first global media strategy and KPIs, tripling earned media placements and doubling PR reach within two years, and represented the organization at global convenings including the UN Ocean Conference and COP28.
EDUCATION
Colorado State University
Bachelor’s Degree, journalism and technical communication
New York University
Master of Science - MS, Public Relations and Corporate Communication
SKILLS
ABOUT AMY FREELAND
I’m a mission-driven marketing and communications executive with 15+ years of experience building global brands, teams, and narratives that advance social and environmental impact.I help purpose-led organizations clarify their mission, strengthen trust, and mobilize audiences by translating complex goals — across sustainability, global development, and advocacy — into integrated marketing and communications strategies with measurable outcomes. My work spans nonprofit, media, and impact-driven organizations, where I’ve built and scaled enterprise marketing functions, launched award-winning global initiatives, and partnered with executive leadership, boards, and cross-sector stakeholders to accelerate impact.Currently, I serve as Vice President of Marketing & Communications at OceanX, where I lead global brand, content marketing, digital, and storytelling efforts to advance ocean exploration and sustainability. I built OceanX’s marketing and communications function from the ground up, helped define the organization’s impact framework, and led global campaigns reaching more than 100M people in partnership with National Geographic and international institutions.Previously, I spent nearly a decade at Global Citizen, directing global marketing and engagement initiatives that mobilized millions of people to take action in support of ending extreme poverty, working closely with NGOs, governments, artists, corporations, and philanthropic partners.I’m energized by senior leadership roles at the intersection of strategy, storytelling, and mission and by building high-performing teams and cultures grounded in clarity, creativity, accountability, and shared purpose.Let’s connect if you’re interested in strengthening mission alignment, expanding reach and influence, or building brands that drive meaningful, lasting change.EXPERTISEMarketing & communications leadership • Organizational storytelling • Brand architecture & positioning • Global campaigns & media strategy • Impact frameworks & measurement • Executive & board communications • Partnerships & stakeholder engagement • Team building & change managementSECTOR EXPERIENCENonprofits & foundations • Global development & sustainability • NGOs & multilateral institutions • Media & entertainment • Purpose-led brands • Agency & consulting
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