Amy Fair

Marketing Manager @Tampa General Hospital

Tampa, FL, US

Develop marketing plans and direct creative development for the neurology, transplant, orthopedic, and various other service lines, including traditional and digital media. Meet with medical directors to determine best messaging points for advertising.• Lead social media planning and execution. Work with teams throughout the hospital to amplify their accomplishments. Consistently rank as top performing hospital in terms of engagement.• Responsible for managing commercial production, including script development, location scouting, and coordination with physicians. Direct commercial shoots. Determine media placement of Tampa General’s ad budget.• Created new website homepages for various service lines and make updates to improve the user experience and highlight calls to action throughout the website.

Georgetown University McDonough School of Business

MBA

University of Florida

Bachelor of Science, Psychology, Business