Amy E.

About Amy E.

I’m a product marketer in SaaS software. I help teams translate product strategy into positioning, launches, and messaging that earns trust, with writing that is clear and concrete.I like chatting about how to plan and communicate effectively, so you can deliver on time without burning out your team. I think great PMM leaders create calm, insist on clarity, and protect the team from unnecessary chaos. And that\'s the type of leader I\'m trying to be!

Experience

1. Group Manager Product Marketing

   Aha!

   Dec 2022 — Present

   As a Group Manager of Product Marketing at Aha, I lead a talented team that supports our entire suite of products. We own product-focused communication throughout the funnel including paid landing pages, feature pages, go-to-market activities, lifecycle email programs, live tutorials, CS tools and more.We launch new features and enhancements multiple times a week. I work closely with product managers, engineers, and customer success to ensure every launch communicates real value. I help shape our go-to-market strategy and guide messaging that resonates. A big part of my role is writing and editing customer-facing content — from blog posts to email outreach to social copy — and mentoring others on how to do it well.

Education

• The University of Georgia

  Bachelor of Fine Arts - BFA, Communication, Journalism, and Related Programs

• Emory University - Goizueta Business School

  Master of Business Administration (MBA)

  2013 — 2016

Skills

• Skating
• Digital Strategy
• Start-Ups
• Wordpress
• Crossword Puzzles
• Email Marketing
• Marketing
• Online Advertising
• Hilarious Jokes
• Chandler Bing Quotes
• Digital Marketing
• Facebook
• Lead Generation
• Strategy
• Strategic Partnerships
• Project Management
• Puns
• Marketing Strategy
• Nuance
• Public Relations
• Technology Integration
• Analogies
• Management