Amy Turner

Field Marketing Manager @Petcurean

BC, CA

As the Field Marketing Manager at Petcurean, I lead the execution, measurement, and optimization of all B2B marketing efforts to promote our family of brands. My role includes a diverse range of marketing activations such as retailer co-op campaigns, social media content, in-store merchandising, trade shows, consumer events, product sampling, and out-of-home advertising.• Lead project planning, asset development, and resource management for regional marketing strategies across North American omni and bricks-and-mortar channels.• Develop fulfillment strategies for national and regional activations, managing execution through in-house teams and vendor partners.• Act as the collaboration hub between in-field Marketing & Sales teams and head-office teams like Design and Content Marketing.• Ensure consistent brand identity and alignment with national category strategies while tailoring marketing and product training assets to regional needs.• Work with Brand and Nutrition teams to create and deliver effective training materials for the Sales Team and B2B stakeholders, educating them about our products and corporate initiatives.• Manage the head-office Field Marketing team to execute project planning and asset management responsibilities, aligning fulfillment plans with category strategy priorities.

Dalhousie University

Bachelor of Commerce (BCom) Co-op, Marketing Management