Amy E. Merrill Boren

About Amy E. Merrill Boren

At Decisionpoint Marketing, our focus is on harnessing consumer insights to shape strategic marketing initiatives. My expertise in consumer and marketing research powers new business development, ensuring that our clientele\'s voice is represented accurately and effectively in their respective markets.My tenure with Communications for Research honed my skills in managing key accounts and educating stakeholders on the value of qualitative and quantitative research. Our team excels at delivering research services that translate into actionable strategies for sustainable business growth.

Experience

1. President

   Decisionpoint Marketing & Research, Inc

   Sep 2022 — Present

   Decision Point Consulting is a full-service digital marketing research company specializing in embodying the voice of the customer to business professionals nationwide. Championed the performance of eight Project Managers / direct reports coaching and training them to exceed organizational objectives and provide customer service excellence. Operated as a mock jury consultant for a large law firm. Spearheaded a national brand identity research campaign involving a chain of optical stores for an advertising agency in Cleveland. Recruited food bloggers on a marketing campaign for the Kellogg’s brand. Generated secondary research data concerning the oil and gas industry. Called high level corporate bankers to participate in an online Bulletin Board. Enlisted a national panel of marketers to beta test a new software product. Customized a web-based project plan collecting data from contractors in the construction industry. Engineered a qualitative and quantitative segmentation strategy for an international non-profit agency embarking on a US campaign.

Education

• Ohio University

  Bachelor of Science, Journalism with concentration in Organizational Communications and Political Science

  1979 — 1983

• Ohio University

  Bachelor of Applied Science (B.A.Sc.), Journalism

Skills

• Segmentation
• Focus Groups
• Marketing Strategy
• Market Research
• Competitive Analysis
• Market Analysis
• Marketing Research
• Nationwide Recruiting
• Advertising Research
• Survey Design
• Brand Equity
• Marketing
• Positioning
• Customer Insight
• Consumer Behaviour
• Brand Development
• Leadership
• Business Insights
• B2b
• Online Marketing
• Competitive Intelligence
• Analytics
• Integrated Marketing
• Market Planning
• Marketing Management
• Brand Architecture
• Direct Marketing
• Consumer Products
• Brand Management
• Qualitative Research
• B2b Marketing
• Fmcg
• Shopper Marketing
• Market Intelligence
• Quantitative Research
• Product Development
• Strategy
• Business-to-Business (B2b)
• Consumer Behavior