Amy D.
Global MarTech & AI Lead @ Shure Incorporated | MBA, Global Business
- Role
- Global Marketing Technology Lead at Shure
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Amy D.
Throughout my career as a global marketer, I have developed a passion for data-inspired strategy, growth marketing, and digital GTM. I leverage my skills in analytics, martech, SEO and SEM, and multi-media to execute successful global marketing campaigns, AI initiatives, and agile projects that drive strategic business goals and solid ROI outcomes.
Experience
Global Marketing Technology Lead
Jun 2024 — Present · Chicago, IL, US
I manage manage the MarTech stack which includes business critical tools like CRM, data tech and more. One of my favorite parts of this role is identifying and prioritizing AI use cases in our existing stack or finding new solutions to advance our team.
Education
Rock Valley College
Associates of Arts, Music
2000 — 2003
Lake Forest Graduate School of Management
Master of Business Administration (M.B.A.), Global Business
2014 — 2018
Judson University
Bachelors, Communication Arts (Interdisciplinary Studies)
2004 — 2005
Skills
- Marketing Strategy
- Leadership
- Creative Direction
- Branding & Identity
- Google Analytics
- Crm
- Web Marketing
- Media Relations
- Digital Strategy
- New Business Development
- Integrated Marketing
- Blogging
- Website Development
- Graphic Design
- Marketing
- Social Media Marketing
- Brand Awareness
- Online Marketing
- Marketing Communications
- Direct Marketing
- SEO
- Web Design
- Social Media
- Trade Shows
- Public Relations
- Music
- B2b
- Event Planning
- Press Releases
- Brand Development
- Social Networking
- Copywriting
- Online Advertising
- Email Marketing
- Digital Marketing
- Nonprofits
- Entrepreneurship
- Newsletters
- Event Management
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