Amy Difrancesco

About Amy Difrancesco

Experienced sales enablement and content strategy leader with a passion for connecting and helping others. Unites business goals and user needs to develop informed strategies that create positive impact on seller effectiveness. Creates and shapes tactical readiness resources that make complex topics more accessible. Drives go-to-market strategy across sales enablement disciplines in support of maximum seller preparedness. Empathetic leader that focuses on usability, connectivity, and a personalized approach.

Experience

1. Vice President, Sales Readiness

   LPL Financial

   Jul 2023 — Present · San Diego, CA, US

   Leads team responsible for equipping internal and external sales team with relevant collateral, messaging, foundational knowledge, and educational opportunities to accelerate the sales processDevelops strategy for the ongoing operation and evolution of key knowledge and educational platformsSpearheads sales enablement go-to-market strategy and partners with sales enablement leaders to effectively launch and train the sales organization on new initiatives in support of optimal implementationCollaborates with key business stakeholders across the firm to present relevant information to the sales organization in an accessible way, ensuring content quality and accuracy for greatest ease of useServes as subject-matter expert in acquisition communications, collateral, and readiness resourcesCreates executive communications and presentations to clearly communicate complex topics across various levels of the organization

Education

• University of Missouri-Columbia

  Bachelor of Journalism, Convergence Journalism

  2006 — 2009

Skills

• Social Media Consulting
• Blogging
• Digital Media
• Social Media Strategist
• Editing
• Social Networking
• Social Media Marketing
• Digital Marketing
• Facebook
• Video Editing
• Marketing
• Copy Editing
• Writing
• New Media
• Digital Strategy
• Content Strategy
• Web Content Writing
• Social Media
• Copywriting
• Journalism