Amy Diette

About Amy Diette

Results-driven, stragetic obsessed customer-centric transformation leader of marketeing, business, advance analytics, and responsible decision maker. With 20+ years of experience and expertise in marketing transformation, SaaS solutions, automation, personalization, advance data analytics, media, and artificial intelligence to drive sustainable growth and innovation. Passionate about culture, leadership, and strives in fostering an environment of accountability and curiosity - welcoming creativity, innovation, collaboration, and team member learning.Expertise spans across various industries, including hospitality, gaming, sports, and entertainment, leading transformative marketing initiatives and teams, managed cross-channel sales and marketing strategies, advance analytics and budgets, and optimized brand positioning and customer retention. Proven track record of increasing revenue streams, data audience growth, and engagement through effective digital innovation, media, omni-channel campaign management, marketing technology implementation, data-informed insights, and strategic partnerships. Trailblazer in digital innovation, business transformation, and media solutions, utilizing cutting-edge technology and data infrastructures to enhance personalization and customer experience.Adept in simplifying the complexity of marketing leadership cross- functional teams and departments, digital channels, AI integration, and shifting market trends now requiring the marketing function to be incredibly agile with a growth mindset. Now is the time to strategically prepare our teams for the challenges and opportunities for sustainable growth. A member at Chief, a private network for women leaders.

Experience

1. Vice President Corporate Marketing

   Maverick Gaming

   Oct 2023 — Present

Education

• Cornell University

  Data Analytics Certificate Program, Data Analytics, Predictive and Artificial Intelligence

  2017 — 2017

• Wharton Executive Education

  Executive Presence and Influence: Persuasive Leadership Development, Management and Governance

• Murray State University

  Bachelor of Science in Business, Marketing

  2001 — 2005

Skills

• Mobile Marketing
• Marketing
• Email Marketing
• E-Commerce
• Interactive Marketing
• Social Media Marketing
• Hotels
• Marketing Strategy
• Sem
• Brand Awareness
• Direct Marketing
• Integrated Marketing
• Online Advertising
• Web Marketing
• Hospitality Industry
• Online Marketing
• Ppc
• SEO
• Media Buying
• Google Analytics
• Digital Marketing
• Media Planning
• Emerging Technologies
• Online Video Marketing
• Web Analytics
• Mobile Search
• Mobile Applications
• Location Based Services
• Data Analysis
• Omniture
• Advertising
• Affiliate Marketing
• Hotel Marketing
• Brand Management
• Strategic Partnerships
• Loyalty Programs
• Interactive Marketing Strategy
• Crowdsourcing
• Search Marketing
• Brand Development