Amy Craig

About Amy Craig

I build scalable marketing systems that drive performance, efficiency, and smarter decision-making. With a background in digital campaign management, I’ve evolved my focus beyond execution into marketing operations, strategy, and analytics—where I can have the greatest impact. I specialize in connecting data, processes, and business goals to improve how marketing organizations operate and scale. In my current role, I lead initiatives that optimize campaign performance, streamline workflows, and improve visibility through reporting and analytics. One of my most impactful projects was designing an AI-powered planning tool to align campaign demand with team capacity—enabling more accurate forecasting and better resource allocation. What I do best: Turning complex data into clear, actionable insights Building systems and processes that improve efficiency and scalability Identifying gaps in operations and solving them with structured, data-driven approaches Driving strategy and decision-making without relying on constant fire drills I’m most energized when working on: Performance analytics and reporting Process optimization and workflow design Forecasting, planning, and resource allocation Building tools (including AI-driven solutions) that improve how teams operate I’m currently exploring opportunities in: Marketing Operations Revenue Operations (RevOps) Growth / Performance Strategy Business Operations (Marketing or GTM teams) Open to roles where I can own strategy, systems, and performance—with a focus on building scalable solutions that drive measurable impact.

Experience

1. Director of Digital Marketing Solutions

   Audacy, Inc.

   Feb 2022 — Present

   Designed and implemented a custom AI-powered workforce planning tool to align campaign demand with available resources, improving headcount forecasting accuracy and operational efficiencyLed data-driven campaign performance analysis, identifying optimization opportunities across multi-channel digital campaignsBuilt and standardized reporting frameworks and dashboards to improve visibility into campaign performance, pacing, and ROIOptimized internal workflows and processes, reducing inefficiencies and improving execution timelines across campaign teamsPartnered crosManaged and developed a team of dis-functionally with sales, product, and marketing teams to align campaign strategy with business objectivesActed as a key decision-maker on campaign strategy, performance improvements, and operational execution

Education

• Victory University

  Bachelor's, Psychology

  2007 — 2012

• White Station High School

  High School

  1998 — 2001