Amy Daugherty
US Head of Marketing, Partnerships & Insights @ The Coca-Cola Company | Brand Builder | Luxury, Hospitality, Beauty + CPG Industry Vet | F&B | Technology | Growth & Transformation Expert
- Role
- Us Head of Marketing, Costa Coffee the Coca-cola Company at The Coca-Cola Company
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
Us Head of Marketing, Costa Coffee the Coca-cola Company
Jun 2022 — Present · Atlanta, GA, US
Education
Savannah College of Art and Design
Bachelor of Fine Arts - BFA, Advertising Design
Georgia Tech Scheller College of Business
Master of Business Administration - MBA, Global Business
2015 — 2016
Beijing University of Posts and Telecommunications
Certificate, Global Leadership + Business in China
2016 — 2016
Skills
- Consumer & Market Insights
- Marketing
- Line Extensions
- Design Implementation
- Strategy
- Art Direction
- Shopper Marketing
- International Project Management
- Brand Strategy & Planning
- Market Planning
- Microsoft Office
- Brand Development
- Marketing Research
- Planogram Development
- Product Development
- Indesign
- Graphic Design
- Branding & Identity
- Integrated Marketing
- Multi-Channel Marketing
- Brand Architecture
- Consumer Products
- Multi-Channel Analytics
- Market Landscape Analysis
- Digital Marketing
- New Customer Development & Entry Strategy
- Creative Concept Development
- Customer Insight
- Brand Management
- Cross-Functional Team Leadership
- Project Portfolio Management
- Adobe Creative Suite
- Competitive Analysis
- Concept Development
- Pos Data Analysis
- P&L Management
- Iri
- Beauty Industry
- New Item Launches
- Product Innovation
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