Amy Cross
Content Strategy, Product Marketing, GTM Storytelling, SaaS/AI/Tech
- Role
- Content Director at Builder.Io
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Amy Cross
Senior B2B marketer with 15 years of experience driving growth for technology companies from startup to enterprise, with a focus on AI, SaaS, and business and technology platforms. Expert in building scalable content engines that accelerate demand, enable sales, and establish category leadership. Great passion for storytelling that engages audiences and drives GTM strategy across product marketing, demand generation, sales enablement, customer marketing, and executive communications.Expertise: Content Strategy, Product Marketing, GTM Strategy, Demand Generation, Sales Enablement, Growth Marketing, Brand Storytelling, GTM, SEO/SEM, Search Experience Optimization (SEO, GEO, AEO), Copywriting, Content Operations
Experience
Content Director
Mar 2026 — Present
Education
Florida State University
BA in Commerical Music, Music and Business
Ellis University
MA in Communication Arts, Business Communications
Skills
- Project Management
- Salesforce.com
- Copywriting
- Web Design
- Digital Strategy
- Press Releases
- Digital Media
- Email Marketing
- Public Relations
- Mobile Applications
- SEO
- Marketing Communications
- Web Analytics
- Integrated Marketing
- Graphic Design
- Account Management
- Management
- Google Analytics
- Photoshop
- Strategic Planning
- Online Advertising
- Leadership
- Social Media Marketing
- Powerpoint
- Cms
- Blogging
- Lead Generation
- Google Adwords
- Marketing Strategy
- Web Content Management
- Online Marketing
- Strategy
- Business Development
- Digital Marketing
- Strategic Partnerships
- Crm
- Advertising
- Mobile Devices
- Social Media
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