Amy Chesebrough
Global Program Marketing Manager at Red Hat
- Role
- Senior Principal Program Marketing Manager at Red Hat
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Amy Chesebrough
Accomplished marketing professional with excellent organizational, analytical, and communication skills. Dedicated, self-motivated, a positive leader who takes pride in the quality of work produced, and achieves success via creative problem solving, customer relationship management, and a willingness to embrace change. Experienced in strategic and integrated campaign design, demand generation, the customer buying journey, lead nurture, executive event management, content marketing, social media, SEO/SEM, community management, and project leadership. Agile Explorer certified.
Experience
Senior Principal Program Marketing Manager
Dec 2020 — Present · Raleigh, NC, US
Global program manager and team lead for the Hybrid Cloud Infrastructure program. In this role, I provide strategic program guidance and mentorship to teammates. Additionally, I use data driven insights to collaborate with business unit product and portfolio marketing, regional teams in NA, EMEA, APAC and LATAM, alliance teams, digital and events, to create integrated, memorable demand generation experiences for target personas and Red Hat prospects.
Education
The University of North Carolina at Chapel Hill
Journalism and Mass Communication, Marketing, Advertising, Public Relations
Skills
- Crm
- Lead Generation
- Demand Generation
- Business Intelligence
- B2b Marketing
- Marketing Strategy
- Analytics
- Strategy
- Saas
- Marketing Automation
- Enterprise Software
- Data Mining
- Email Marketing
- Corporate Communications
- Product Marketing
- Integrated Marketing
- Campaign Management
- Go-to-Market Strategy
- Multi-Channel Marketing
- Strategic Partnerships
- Management
- B2b
- Customer Relationship Management (Crm)
- Segmentation
- Direct Marketing
- Database Marketing
- Market Research
- Software as a Service (Saas)
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