Amy R. Castelda

About Amy R. Castelda

Amy is a Partner at W5, a marketing research consultancy. What excites her about marketing research is the ability to help companies grow and increase profits by inspiring clients to see business opportunities through a new lens. She is passionate about her career at W5 and proud to work alongside some of the brightest consultants in the industry. As famously said by American folklorist, anthropologist, and author Zora Neale Hurston, Amy believes in the idea that “Research is formalized curiosity. It is poking and prying with a purpose.” She is a W5 brand ambassador by day, a yoga fanatic and running junkie by night (and full-time vegetarian and Texas Longhorn – hook ‘em!).Specialties: Consumer Insight, Marketing Strategy, Marketing Research, Brand Development, Product and Message Testing, Strategic Tracking, Segmentation

Experience

1. Partner

   W5

   Jan 2018 — Present · Raleigh-Durham, NC, US

   W5 conducts research projects and strategic initiatives for a variety of leading Fortune 500 and agency clients. We deliver knowledge that empowers our clients to confidently make decisions to drive sustainable growth for their business. Headquartered in Durham, NC and founded in 2004, we are a fiercely independent full-service research consultancy. We have a passion for the work we do and the industry we serve.As Partner, I lead the Business Development and Marketing Team. Our team seeks to be the “voice of the client” at W5―involved from the capabilities call to the RFP and proposal to the Final Report―acting as a liaison between W5 clients and their dedicated W5 Project Team. We thrive on working with clients to establish long-term goals focused on ROI as well as on-time, on-budget completion of projects. The team also is responsible for all marketing initiatives from promotional materials and industry conferences to social media efforts and company cook-offs.

Education

• Northwood University

  BA, Marketing, Management, International Business

Skills

• Qualitative Research
• Marketing
• Social Media Marketing
• Business Development
• Digital Marketing
• Analytics
• Advertising
• Marketing Communications
• Product Marketing
• New Business Development
• Market Research
• Focus Groups
• Quantitative Research
• Marketing Research
• Brand Management
• Competitive Intelligence
• Marketing Strategy
• Customer Insight
• Ethnography
• Data Analysis
• Brand Architecture
• Brand Development
• Segmentation
• Competitive Analysis
• Market Analysis
• Market Planning
• Retail
• B2b