Amy Blasco

About Amy Blasco

As a Partner at IBM, my professional journey is characterized by a commitment to…

Experience

1. Partner - Enterprise Data, Experience & Marketing Lead

   IBM

   Apr 2020 — Present

   Marketing Transformation Leader - Distribution Sector Member of The Leadership Consortium -Craft the blueprint for brand and product management, charting business trajectories, steering change processes, and framing strategic initiatives-Partner with executive leadership to crystallize brand essence and market stance-Infuse data-driven insights into customer outreach and demographic targeting-Determine and benchmark key performance metrics for marketing growth-Strategize collaborations with specialized marketing agencies, including PR, SEO, SEM, and beyond-Outline pathways for user onboarding, lead cultivation, and sustaining user engagement-Assist in shaping the growth trajectory of portfolio companies through tailored marketing interventions.

Education

• John Jay College (CUNY)

  MA, Forensic Psychology

  2005 — 2007

• John Jay College (CUNY)

  Bachelor's degree, Forensic Psychology

  2000 — 2004

• MIT Sloan School of Management

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2016 — 2018

Skills

• Strategy
• Search Engine Marketing (Sem)
• Analytics
• Marketing Research
• Digital Strategy
• Pay Per Click (Ppc)
• Ppc
• Data Analysis
• Data Modeling
• Display Analytics
• Statistical Modeling
• Mobile Marketing
• Web Analytics
• Web Marketing
• Omniture Implementation
• Customer Insight
• E-Commerce
• Media Planning
• Campaign Optimization
• Online Advertising
• Online Marketing
• Customer Relationship Management (Crm)
• Crm
• Political Campaigns
• Omniture
• Digital Media
• Statistics
• Sem
• Integrated Marketing
• Segmentation
• Competitive Analysis
• Marketing
• Digital Marketing
• Social Media Marketing
• Campaign Strategy
• Coremetrics Analytics
• Google Analytics
• Consumer Insight