Amy Bi
Global Vice President, Brand @DECIEM | THE ABNORMAL BEAUTY COMPANY
Toronto, ON, CA
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Nov 2021 — Present
Global Vice President, Brand @DECIEM | THE ABNORMAL BEAUTY COMPANY
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Toronto, ON, CA
DECIEM is a beauty incubator and parent company to The Ordinary, NIOD, and Avestan. I’m responsible for building brand equity and scale across our portfolio. I lead an incredible 150-member team across multiple functions including: Marketing, Creative Design, Product, PR, Social, Customer Happiness, and Retail Experience. DECIEM was acquired by The Estée Lauder Companies in 2024.
EDUCATION
N/A
University of Toronto
MBA
N/A
Western University
BA, Sociology & Philosophy
N/A
Royal Roads University
MA, Communication
ABOUT AMY BI
creativity + culture.
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