Amy Steele

About Amy Steele

I love finding brilliant ideas, new technology and working with clever people to come up with immersive entertainment experiences that charm audiences worldwide. In my career, I have been lucky enough to help fellow passionate and dedicated people to create things that make the world if not a better place, at least one that is a bit more fun.Highlights:Proven track record of leveraging new technologies into entertaining experiences across different platforms – games, film, theme parks. My career covers everything from starting a successful mobile games company before the concept of apps even existed in the US (Namco) to helping lead the creation of the world’s first AR driven dark ride (MarioKart).Ability to lead and manage teams, projects and companies through the undefined and ambiguous pathway to success that new technology and creative tends to bring. I like to take the big, prototypical ideas and make them practical, implementable and ultimately into a real thing that customers can actually play with and experience.Specialist in technology integration and interactive products and experiences. Recent ventures emphasize computer engineering, custom hardware, software and firmware development and application of AI/machine learning in themed attractions.Experiences in implementing worldclass IPs including those from Nintendo, Disney (Marvel, Star Wars), Lego, Warner Bros.(DC Entertainment) and Universal.Practical Skills- Commerce engineering including identifying new markets, building relationships, implementing strategies business and client development, and mentoring teams for sustainable growth and profitability- Hands-on team leader who can take projects from blue-sky through design, production, deployment and release- Experienced at planning, budgeting and scheduling- Recent projects emphasize on computer engineering, custom hardware, software and firmware development and application of AI/machine learning- Global perspective with clients, projects and company experience in the US, the UK, Japan, China and the Middle East- Bilingual (English/Japanese) and willing to travel.

Experience

1. Director - Productization and Tech Integration Strategy, Advanced Technology Initiatives

   Universal Creative

   Jan 2026 — Present · Orlando, FL, US

   Leads the strategy and execution of advanced technology products across themed entertainment projects. • Bridges creative vision with commercial reality by aligning cross-functional delivery, product readiness, and technical integration to deliver groundbreaking guest experiences. • Defines and drives end-to-end strategies for product and platform execution, resource optimization, and risk-managed commercialization to enable scalable and innovative guest-facing technologies.

Education

• Cornell University

  BS, Mechanical Engineering

  1993 — 1997

• MIT Sloan School of Management

  MBA, Entrepreneurship/Entrepreneurial Studies

  2002 — 2004