Amy Amra

About Amy Amra

I\'m a digital marketing and demand generation leader with 20 years of experience driving growth for B2B SaaS, managed services and tech organizations, from Fortune 500 companies to startups. I specialize in building demand gen programs from scratch or turning around underperforming ones to fill the pipeline with qualified leads and drive revenue growth.I combine strategic leadership with hands-on execution across the marketing spectrum. My expertise spans account-based marketing (ABM), content marketing, SEO, paid media, and marketing automation for lead generation. I’ve managed global digital programs with multi-million-dollar budgets and also rolled up my sleeves as the first marketing hire in a fast-paced SaaS company. I\'m as comfortable crafting high-level campaign strategy as I am diving into the tech stack to optimize performance marketing. Tools like Salesforce, HubSpot, Demandbase, Semrush, and Profound are mainstays in my arsenal, enabling me to build data-driven campaigns that align sales and marketing for maximum pipeline acceleration.Impact Highlights:Exceeded MQL targets by 39%Doubled revenue in one yearMarketing sourced 75% of sales pipelineDrove 36% increase in demo requestsGrew blog traffic by 40%Boosted social engagement by 50% I pride myself on being an innovative, impact-driven leader who stays ahead of marketing trends. I continuously explore new strategies and emerging technologies – from leveraging AI in demand gen to experimenting with new marketing tools – to keep my campaigns cutting-edge. I\'m equally committed to mentoring teams and fostering cross-functional collaboration; I believe the best outcomes happen when marketing and sales operate in lockstep towards shared growth goals.Based in the Raleigh, NC area, I prefer a hybrid work model that blends in-person collaboration with flexibility. I\'m not actively job hunting, but I love connecting with marketers and industry peers. Feel free to connect if you\'d like to talk shop about growth marketing, share insights on new AI-driven marketing trends, or explore ways to build and scale demand generation programs.Experience with Hubspot, Salesforce, Profound (GEO/AEO), Demandbase, ReachDesk, 6Sense, Semrush, UserEvidence, Domo, Uberflip, Google Analytics, Google Ads, Hootsuite, LinkedIn Elevate, Zoominfo, and Contently.

Experience

1. Director, Demand Generation

   RapidScale

   Mar 2025 — Present · Raleigh, NC, US

Education

• The University of North Carolina at Chapel Hill

  Master of Business Administration (M.B.A.)

  2016 — 2018

• The University of North Carolina at Chapel Hill

  BA, Journalism and Mass Communication

  2001 — 2005

Skills

• Market Research
• Event Planning
• Ppc
• Salesforce.com
• Crm
• Management
• SEO
• Online Advertising
• Internal Communications
• Strategy
• Social Media Marketing
• Event Management
• Internal & External Communications
• Integrated Marketing
• Marketing Communications
• Marketing
• Lead Generation
• Online Marketing
• Analyst Relations
• Content Marketing
• Content Strategy
• Marketing Strategy
• Creative Direction
• Marketo
• Digital Marketing
• Marketing Automation
• Email Marketing
• Demand Generation