Amy A.

About Amy A.

A strategic marketer with a unique hybrid of cross-functional expertise in driving omnichannel marketing for B2B and B2C organizations. Most recently, developing successful demand generation campaigns, customer engagement programs, and ABM strategies, by leveraging both traditional and online channels, to drive their sales pipeline and solution engagement. Many years of experience in roles responsible for the development and managementof online and traditional B2B and B2C marketing programs which include campaign strategy, customer journey mapping, online media (SEO, SEM, Programmatic, Social), email marketing, direct mail, database management, web design, and content development/management. Proven successful in,• Providing high-level thought leadership for integrated online and offline marketing strategies• Designing and executing flawless marketing campaigns that engage audiences and increase customer acquisition and retention while maintaining a successful ROI• Building and managing premium brands online and offline, and has a complete understanding of current marketing practices and resources• Understanding and analyzing data to make strategic and relevant campaign recommendations• Managing internal and external partner relationships by understanding their needs and offering new and engaging solutions to address their business requirements2019 Sherpa of the YearSoftware/System Knowledge:Content Management Systems: WordPress, DrupalCRM/Email Management/Marketing Automation: Outreach.io, Folloze, ConstantContact, Cheetahmail, MailChimp, HubSpot, Pardot, Salesforce.com, MarketoProject Management: Microsoft Teams, Basecamp, Jira, SlackAnalytics: Google, OmnitureCampaign Optimization: Adobe Media Optimizer, Marin

Experience

1. Head of B2b Marketing

   Updater

   Jun 2024 — Present

   As the Senior Lead of B2B Marketing at Updater, I developed and executed a comprehensive marketing strategy focused on driving land, expand, attach, and retain growth across key accounts. I leveraged content and database marketing to engage high-value prospects through personalized, data-driven campaigns, which significantly improved conversion rates and customer lifetime value. By establishing a customer advocacy program and utilizing Voice of the Customer insights, I strengthened brand credibility and increased customer loyalty. I also forged strategic partnerships to amplify brand presence and drive co-marketing initiatives, contributing to overall revenue growth. Collaborating cross-functionally with product, sales, and customer success teams, I optimized go-to-market strategies and product positioning to accelerate growth. Additionally, I used marketing data and analytics to continuously refine campaigns, while enhancing marketing automation and CRM systems to improve efficiency, tracking, and personalization at scale.

Education

• University of Nevada-Las Vegas

  Bachelor of Arts - BA, Communications