Amy H. Alexander
Marketing Communications Consultant @Qorvo, Inc.
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WORK HISTORY
Marketing Communications Consultant @Qorvo, Inc.
Dallas-Fort Worth, TX, US
Serve as the primary liaison between product managers, internal marcom staff, PR agencies and other consulting services. Define campaign requirements, project parameters for digital programs, event management advertising programs and public relations programs for biotech and power business units. Manage delivery of strategy and multimedia collateral (banners, evites, print, collateral, etc.). Develop campaign management tools- creative briefs, promotional plans, questionnaires, templates.
EDUCATION
East Texas A&M University
B.S., Journalism
East Texas A&M University
MBA, Marketing
Abilene Christian University
Journalism
ABOUT AMY H. ALEXANDER
Strategic-minded and get-it-done program manager with extensive experience in both planning and executing communications projects in corporate, technical, nonprofits and agencies. • Comfortable advising executives at all levels, working collaboratively across ambiguous departments. • Strategic planning, detailed / targeted audience segmentation, in-depth analysis of effectiveness and ROI. • MBA grad managing a variety of communication vehicles. Compare cost / impact of various efforts to choose most effective mix of strategies to meet objectives.
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