Amy Adams
Digital Marketing Manager Emea & Apac @Teledyne Technologies Incorporated
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WORK HISTORY
Digital Marketing Manager Emea & Apac @Teledyne Technologies Incorporated
As a Digital Marketing Manager at Teledyne Maritime, I oversee a diverse portfolio of renowned maritime brands, including Raymarine, FLIR, ChartWorld, SevenCs, and Raymarine Commercial. My role encompasses a broad range of responsibilities aimed at driving digital marketing success and enhancing brand visibility across multiple platforms.Key Responsibilities- Brand Management: Oversee digital marketing strategies for Teledyne Marine brands, ensuring consistent brand messaging and positioning- Analytics & Reporting: Conduct in-depth analysis and reporting on campaign performance and website metrics using tools like PowerBI and Funnel.io- Paid Campaigns: Set up, create, and manage paid advertising campaigns across various platforms, including Meta and Google Ads- Email Marketing Automation: Develop and execute email marketing strategies, including automation workflows and campaign creation, to nurture leads and engage customers- Landing Page Creation: Design and optimise landing pages using HubSpot to improve conversion rates- Database Management: Perform database cleansing to maintain data accuracy and integrity- Ad Creative: Create compelling ad creatives using Canva to support digital campaigns- Budget Management: Forecast and manage marketing budgets to ensure efficient allocation of resources and maximise ROI- SEO Strategy: Develop and implement SEO strategies to improve organic search rankings and drive traffic- Content Collaboration: Collaborate with agencies to produce high-quality content, including video content, that aligns with brand objectives- Social Media Management: Manage social media accounts and monitor performance- Media Buying: Plan and execute media buying strategies to ensure optimal performance of digital ads.With a strong focus on data-driven decision-making and a passion for digital marketing, I strive to deliver impactful campaigns that drive growth and enhance brand presence in the maritime industry.
EDUCATION
University of York
2:1, BSc Psychology
Oxford College of Marketing
CIM Level 6 Award, Digital Strategy
ABOUT AMY ADAMS
Passionate about driving digital success through strategic campaign management and…
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