Amy Xu

Advertising & Statistics Senior @Boston University | Business Development Intern @Mediaocean | Ex-Account Executive Intern @Ogilvy | Ad Tech | Digital Advertising | Media Strategy | Stats Analysis

Role
Strategist at Boston University Adclub
Location
Boston, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Amy Xu

Amy Xu is a Senior studying advertising at Boston University(BU)’s College of…

Experience

  1. Strategist

    Boston University Adclub

    Sep 2023 — Present · Boston, MA, US

    Created creative brief for multiple clients, using market research and audience segmentation tools to inform a communication strategy, which increased campaign targeting precision Collaborated with copywriters and art directors to produce multi-platform content, integrating ad tech tools like Facebook Ads and Instagram Insights Resolved clients(EyeLush and Teen-Wise)\'s business challenge with creative strategy and data-informed insights

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Amy Xu — Strategist at Boston University Adclub in Boston, MA, US | Unifers