Amy Westran
Customer Analytics & Data Science Manager @NFU Mutual
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WORK HISTORY
Customer Analytics & Data Science Manager @NFU Mutual
Stratford on Avon, GB
EDUCATION
Loughborough University
First Class Honours, Mathematics BSc
ABOUT AMY WESTRAN
As a seasoned data science & analytics leader with a first degree in Mathematics, I am passionate about transforming data into actionable insights that drive business growth and efficiency. With a proven track record in building high-performing teams and implementing innovative data solutions, I am dedicated to leveraging data to solve complex business challenges. Key Achievements: Pioneered NFU Mutual’s First Single Customer View:Built NFU Mutual’s first single customer view, centralising customer data to enhance decision-making and customer experiences.Built and Nurtured a High-Performing Team:Successfully hired and developed a team of approximately 20 data engineers, analysts, and scientists, fostering a collaborative and innovative work environment.Developed In-House Analytical Capabilities:Established robust in-house capabilities for customer analytics, data science, and marketing selections, reducing reliance on external vendors and accelerating project delivery.Implemented Data-Driven Customer Segmentation:Led the creation of a data-driven customer segmentation, resulting in a deeper understanding of our customers and enabling the development of tailored, customer-focused strategiesDriving value through Machine Learning:Implemented cutting-edge machine learning models to enhance targeting and drive operational efficiencies. With a strong foundation in mathematics and a commitment to continuous improvement and innovation, I am always exploring new ways to harness the power of data to deliver strategic business value.
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