Amy Wake
Associate Director - Media Strategy & Planning
- Role
- Associate Director - Media Strategy & Planning at Starcom
- Location
- Crown Point, IN, US
- LinkedIn followers
- 500 followers
About Amy Wake
I am a strategic thinker with a passion for media, advertising, and emerging trends in the industry. Currently I play a pivotal role in developing and executing comprehensive media strategies for the Divisional (local) side of our ALDI client.Some of my key responsibilities include but are not limited to- Develop and implement holistic media strategies that leverage a mix of traditional, digital, and emerging media including tv, audio, digital, OOH and streaming channels to effectively reach target audiences and achieve campaign objectives- Utilize data analytics and audience research to identify key insights and trends, informing media strategy- Lead the end-to-end execution of media campaigns, including timeline management, creative coordination with external and internal design agencies, and performance tracking in collaboration with investment teams ensuring seamless delivery and optimization throughout the campaign lifecycle- Collaborate closely with internal teams, including creative, investment, and data science to align media strategy with overall marketing objectives and ensure consistency across all channels and touchpoints- Stay ahead of industry trends, emerging technologies, and best practices in media planning, while continuously seeking opportunities to innovate and optimize strategies to ensure maximum ROI for our clients- Mentor, train and guide associates and senior associates to ultimately advance their careers to the next level with the hard and soft skills they need to be successful in their media career.
Experience
Associate Director - Media Strategy & Planning
Sep 2024 — Present
Education
Ball State University
BA, Telecommunications-Radio and TV Production
1996 — 1999
Skills
- Sem
- SEO
- Microsoft Advertising Accredited Professional
- Google Adwords
- Advertising
- Microsoft Excel
- Google Merchant Center
- Blogging
- Lead Generation
- Marketing
- Google Analytics
- Leadership
- Crm
- Online Marketing
- Social Media
- Digital Marketing
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