Amy Vracar
Executive Director of Growth Marketing | MBA Candidate, Louisiana State University system | 15+ Years Driving Technology Growth | Strategic Partnerships
- Role
- Product Marketing Manager at Versaterm
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Amy Vracar
Dynamic, results-oriented marketing leader with almost 20 years of experience driving brand growth through strategic partnerships, large-scale event strategy, and cross-functional program leadership. Proven ability to lead cross-functional projects, translate complex goals into impactful marketing initiatives, and forge trusted relationships with key stakeholders to drive revenue and brand equity. Adept at aligning marketing vision with business objectives, managing multimillion-dollar budgets, and delivering measurable results in fast-paced, mission-driven environments. Core Competencies Brand Strategy, Positioning & Narrative Development Full-Funnel Campaign Strategy & Execution Insight-Driven Creative & Content Marketing Strategic Partnerships & Ecosystem Marketing Executive Stakeholder Engagement & Influence Product Marketing & Go-to-Market (GTM) Alignment Cross-Functional Leadership & Collaboration Public Sector & Mission-Driven Marketing Expertise Experiential Marketing & Scalable Event Strategy Marketing Operations, Budget Ownership & ROI Optimization Project Management & Operational Scalability HANDS ON TECHNOLOGY CMS: WordPress, Weebly Drupal, Wistia Project Management: Trello, Monday.com, Asana CRM: Salesforce, Hubspot CRM, Microsoft Dynamics 365 Email Marketing: Pardot, Mailchimp, Hubspot, Constant Contact Creative Tools: Adobe Creative Cloud, Canva Webinar Hosting: GoToWebinar, Zoom Webinars Ad Buying: Google Ads, Meta Ads Manager, LinkedIn Campaign Marketing Analytics: Google Analytics, Hubspot Marketing Hub, Salesforce Marketing Cloud, MailChimp Reports, Hootsuite Analytics AI Tools: OpenAI ChatGPT, Cloude (Anthropic_, Jasper AI, Grammerly AI Customer Feedback & Survey Tools: Typeform, JotForm, Google Forms, SurveyMoney
Experience
Product Marketing Manager
Dec 2025 — Present
Education
Northeastern Illinois University
Bachelor of Arts - BA
Louisiana State University System
Master of Business Administration - MBA Candidate, Marketing Concentration
2024 — 2026
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