Amy Vara

About Amy Vara

With 10+ years of experience owning MarTech stacks, leading platform migrations, and building the infrastructure that keeps marketing teams running, I\'ve spent my career at the intersection of strategy and execution — translating what marketing wants to accomplish into the systems and workflows that actually make it happen.Lately, that work has expanded into something more exciting: designing and deploying AI-powered agents and automations that eliminate the repetitive, manual work that slows teams down. From production AI workflows built with generative AI and Google Apps Script, to agentic systems that connect platforms like HubSpot, Salesforce, and Asana into seamless operating models — I\'m actively building what the next generation of marketing operations looks like.I\'ve done this work at companies ranging from fast-growing SaaS to global platforms, leading teams, managing complex integrations, and serving as a trusted advisor to marketing and sales leadership on what\'s feasible, what\'s measurable, and what actually moves the needle.If you\'re thinking about how AI fits into your marketing operations — or you\'re trying to scale a team without scaling headcount — I\'d love to connect.

Experience

1. Sr Marketing Operations Consultant

   Algomarketing

   Oct 2025 — Present · Houston, TX, US

   Currently embedded within a major global social media and community platform to support Marketing and Sales Operations during a maternity leave cover. I collaborate with cross-functional teams to launch ABM campaigns, troubleshoot integrations, automate data workflows, and ensure the successful launch of MarTech tools.Helped launch Qualified (conversational marketing) for a major social media platform; set milestones to keep the project on schedule and ensured lead-routing integrations with HubSpot and Salesforce functioned correctly.Collaborated with sales for enablement, including Loom videos, to show sales reps exactly how to use real-time intent data to prioritize customer outreach.Automated a repetitive data import process using AI and Google Apps Script; turned hours of manual formatting for 60-column spreadsheets into a \"click of a button\" process.Fixed a critical lead-routing failure within a HubSpot-Salesforce-Gong ecosystem; identified the root cause through stakeholder interviews and implemented a permanent fix to restore data flow.Acted as a technical liaison to bridge the technical gap between event team, vendors, and Salesforce developers to finalize stalled platform integrations with Jifflenow and Splash.Organized a cross-functional roadmap and project framework for ABM campaigns, ensuring Data, Digital, Web, and Content teams were aligned on the delivery of personalized landing pages, content, and ad campaigns.Maintained process continuity by authoring detailed documentation and change logs, ensuring a seamless knowledge transfer for the permanent team member post-maternity leave.