Amy Vanheeswyk

About Amy Vanheeswyk

I’m a seasoned leader with more than 15 years of experience in project management, creative operations, studio and broadcast production, and creative direction. I specialize in transforming complex workflows into streamlined, user‑focused systems that elevate team performance and strengthen customer‑facing content.With a proven record of leading large‑scale studio builds, broadcast initiatives, and cross‑functional creative teams, I excel at aligning technical execution with strategic business goals. I also partner closely with Marketing organizations to drive brand transformation—ensuring that creative systems, content pipelines, and production environments support evolving brand strategies and deliver cohesive, high‑impact experiences.From concept development through production planning and delivery, I manage full project lifecycles with a consistent focus on user experience—both for the internal teams who rely on the systems and spaces I design, and for the audiences who engage with the content produced.My leadership style is grounded in clear communication, thoughtful collaboration, and continuous improvement. Whether working with field crews, executive stakeholders, Marketing partners, or creative professionals, I prioritize building trust, driving accountability, and fostering a culture of innovation and excellence.

Experience

1. Program Manager

   Comcast Advertising

   Dec 2025 — Present · Philadelphia, PA, US

Education

• Thomas Jefferson University

  Bachelors of Science, Interior Design

  1986 — 1990

Skills

• Retail
• Television
• Advertising
• Creative Direction
• Social Media
• Marketing
• Visual Merchandising
• Project Management
• Fashion
• Video Production
• Merchandising
• Trend Analysis
• Leadership
• Indesign
• Video
• Photography
• Brand Development
• Management
• E-Commerce