Amy Turnbull

Sales and Marketing Co-ordinator @Luath Press

Edinburgh, GB

Social Media Management: Executed campaigns across multiple platforms utilising Buffer, enhancing brand visibility and engagement. Created assets using InDesign and Canva. Successfully organised and managed book tours, collaborating with various influencers to enhance visibility and engagement. Utilised platforms like Book Sirens to connect with readers and streamline promotional efforts. Co-ordinated and executed successful giveaways across social media platforms, increasing follower engagement and brand awareness.Marketing Campaigns: Developed and implemented targeted marketing strategies across all our books (publishing 30-40 new titles annually).Bibliodata ManagementAdobe Creative Suite: Experienced in InDesign, Photoshop, Premiere Pro, Acrobat and Illustrator for various design projects, including book cover design.Manuscript SubmissionsCustomer CommunicationsBlog and Website Development: Created and maintained content on Squarespace and Shopify, enhancing online presence and user experience. Built Luath’s new website and developed our SEO.Multiplatform E-commerceAdvanced Information (AI)NetworkingSales PitchingTeam Management: Oversaw interns and placements, providing guidance and support. Provided support for our Gaelic Co-ordinator.Brand ManagementAdvertisingData AnalysisAmazon: Active in using Amazon Advantage to improve our product listings, including Amazon A+Catalogue Creation: Designed and developed comprehensive catalogues showcasing our book titles, highlighting key features and information to attract booksellers and readers.John Lewis Book Stall: Orgainsed and participated in a seasonal pop-up at John Lewis, directly engaging with customers and selling books during the Christmas period, enhancing customer experience and driving sales.Ebook Sales & PromotionEducational Resources Development