Amy Tomita Castro

About Amy Tomita Castro

An experienced marketing, communications and event management professional with a demonstrated history of driving success in local and international markets. A passionate and agile leader versed in leading teams through projects, new initiatives and change management.

Experience

1. Brand Experience Manager

   Neiman Marcus

   Mar 2020 — Present · Honolulu, HI, US

   Responsible for managing all branding and marketing activities at the store level including event planning, community engagement, and social media in order to strengthen the overall Neiman Marcus Brand.• Develop detailed action plans for events and manage execution in partnership with internal teams.• Manage the scheduling, budgeting, internal and external communications, planning, execution, production, breakdown, wrap up and reporting of each event.• Generate excitement around the NMG Brand by creating inviting and compelling activations and events to meet short and long term ROIs.• Own and manage all local copy writing and production of invitations, letters and client facing collateral.• Grown international and local client base and create loyalty through marketing promotions, digital communications and targeted experiences for top clients.• Identify, develop and manage community relationships with philanthropic organizations, social groups and corporate partnerships in additional to leading philanthropic efforts and community service projects for store team.

Education

• University of Hawaii at Manoa

  Marketing and International Business, Business Administration

  1993 — 1998

• University of Hawaii at Manoa

  Certificate, Japanese language

  1993 — 1998