Amy Tanis
Assoc Manager Email Data Strategy @Grainger
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WORK HISTORY
Assoc Manager Email Data Strategy @Grainger
Chicago, IL, US
W.W. Grainger (B2B Supplier, Fortune 500 Company) 2013 - present Assoc. Manager, Email Marketing Data Strategy · Manage content targeting strategy. Integration of marketing data using CRM, AA, Hybris, Teradata. · Lead email marketing strategy in Agile Framework responsible for growth of medium customer business. · Lead strategic delivery of large scale B2B promotional email marketing program. · Led implementation of Adobe Omniture integration with ESP. · Manage budget, vendor performance and production staff. · Marketing Automation SME and Integration Lead. · Develop Lifecycle Marketing Strategy for Medium Customer Email. · Data Infrastructure and Process Expert for Contact Marketing Strategy.
EDUCATION
Northwestern University
Bachelor of Science (B.S.), Psychology
Moody Institute
Proficient, Spanish; International Ministries
ABOUT AMY TANIS
Digital marketing professional with a passion for relationship marketing through leveraged data and technology. Specialties include: · Email Marketing Strategy and Analytics · Targeted Content Marketing · Customer Segmentation · Digital Analytics (Omniture and IBM) · Customer Lifecycle Strategy · Digital CRM · Vendor Management
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