Amy Sung

About Amy Sung

With 20 years of experience spanning traditional editorial and content marketing, I\'m…

Experience

1. Director of Content, Food & Travel, Smartbrief

   Future

   Apr 2016 — Present

   Manage editorial and content marketing teams focused on food and travel. Acted as interim content marketing studio lead in the absence of our VP of content, managing the product and design teams.• Work across departments to achieve internal content goals as well as the content goals of partners and business clients. • Contribute input to content strategy across editorial newsletters and content marketing.• Launched, manage and edit B2B blog on food and beverage.• Managed the migration of content to a new CMS, redesigning templates, reorganizing taxonomies and tags, created how-to\'s and guidelines.• Assisted in the buildout of the Future B2B site in 2024.• Collaborate with product and sales to create marketable products that engage a valuable, hard-to-reach audience. Test new content to increase engagement.• Work closely with the publisher and sales team; respond to RFPs and interface with clients on pre-sales calls; make strategic content recommendations.• Oversee content marketing production; work with assoc. director of content, freelancers, and product and design teams.• Curate, edit the work of freelancers, editors for newsletters and articles covering the food and hospitality industry. • Create editorially driven webinars from ideation to finding panelists, writing the script, designing slides, and moderating the live event.• Oversee new brief launches and execution of sponsored editorial products such as Year-End Reports, Special Reports and coverage of various industry conferences.• Create, manage editorial calendar; assign, edit and upload stories.• Work with demand-gen team to create marketing content.• Launched one of SmartBrief’s first B2C newsletters for food enthusiasts.• Participated in the development and execution of SmartBrief\'s first Foodservice Innovation Awards.• Created SmartBrief\'s first DEI report on the foodservice and hospitality industry using original data, analyzing results, writing the report and working with design.

Education

• University of Washington

  BA, English - Creative Writing and Minor in Architectural Studies

  2000 — 2004

Skills

• Newsletters
• Microsoft Office
• Copywriting
• Journalism
• Creative Direction
• Google Analytics
• Editorial
• Newspaper
• Content Strategy
• Stories
• Advertising
• Lifestyle
• Magazines
• Copy Editing
• Writing
• Freelance Writing
• Newspapers
• Facebook
• Food
• Creative Writing
• Storytelling
• SEO
• Feature Articles
• Wordpress
• Ap Style
• Social Networking
• Public Relations
• Proofreading
• Blogging
• Photography
• Email Marketing
• Web Content Management
• Online Marketing
• Content Development
• Research
• Editing
• Cms
• Publications
• Fact-Checking
• Publishing