Amy Simpson

Client Experience Manager @True Potential LLP

Newcastle Upon Tyne, GB

Supporting the execution of Client Experience (CX) initiatives through data analysis and project implementation to improve operational efficiency and client satisfaction.​Implement specific CX projects that contribute to cost reduction and revenue growth​.Review client research and analyse feedback data to inform targeted improvements​.Manage journey mapping and persona development to enhance marketing effectiveness and reduce acquisition costs​.Assist in implementing and reporting on CX measurement to track the financial impact of initiatives​.Communicate CX insights to relevant teams, fostering a client-centric culture that drives business performance​.

Northumbria University

Bachelor's degree Psychology with Honours, Psychology

Newcastle University

MSc Food and Rural Development Research, Social Science and Consumer Behaviour