Amy Shaneyfelt

About Amy Shaneyfelt

You have built a solid business. Revenue is growing. Your team is working hard. You have someone handling marketing. But when someone asks what your marketing is actually producing, you cannot answer with confidence. Maybe you are getting reports. Impressions, clicks, follower counts. But none of it connects to what actually matters in your business. That disconnect is the problem. DOES THIS SOUND FAMILIAR? You hired a coordinator. They are executing tasks, not building strategy. Nobody owns the direction. You have pulled together marketing efforts over the years. Each one made sense at the time. But there is no unified strategy behind it and it shows. Nothing is moving the needle. And it is costing you focus, confidence and growth. WHAT YOU ACTUALLY WANT A senior marketing leader who owns the strategy, connects every effort to your business goals and can show exactly what marketing is producing. Not more activity. A strategy built for the business you are becoming. Hi, I am Amy Shaneyfelt, Fractional CMO and founder of Growth Marketing Maven. I build marketing functions from the ground up. I do not just oversee marketing. I am accountable to revenue.$18M in annual revenue from one personalized direct mail program876% buyer community growth through multi-channel campaigns894% increase in total platform users for an equipment industry client4,627% increase in conversions through audience targeting and inventory integration$5M+ annual budget managed with consistent, measurable results35 national marketing awards for innovation and campaign effectiveness Every dollar tracked. Every result tied to a specific business outcome. WHAT WORKING WITH ME LOOKS LIKE I step in as your Fractional CMO, working from inside your business like a member of your leadership team. Not an outside vendor. Not a consultant dropping in with a deck. I start by getting under the hood of your business, your marketing and your numbers. From there I align your team and your goals, then build a plan that connects every campaign and tactic to measurable results. Marketing strategy aligned to your business goals, not just metricsClear attribution so you know what every dollar is producingSystems your team executes with confidenceA brand built for where you are goingAn unbiased perspective with no vendor agenda Ready to move from pieced-together marketing to confident, profitable growth? Send me a message or visit growthmarketingmaven.com

Experience

1. Founder Fractional CMO

   Growth Marketing Maven

   Jan 2024 — Present · US

   As a Fractional CMO at Growth Marketing Maven, I help businesses figure out what’s working, what’s not, and what to do next. With 25+ years of experience, I turn scattered marketing into a clear plan that drives real growth.

Education

• Kansas State University

  Bachelor of Science in journalism and mass communication, Advertising

  1994 — 1998

• Emporia State University

  Master of Business Administration - MBA

  2019 — 2021

Skills

• Email Marketing
• Retail
• Budgets
• Advertising
• Product Development
• Project Management
• Media Buying
• Event Planning
• Marketing
• Press Releases
• Market Research
• Market Planning
• Marketing Strategy
• Public Relations
• Social Media
• Sales
• Analysis
• Management
• SEO
• Account Management
• Social Networking
• Online Advertising
• Social Media Marketing
• Negotiation
• Marketing Management
• Sales Management
• Direct Marketing
• Contract Negotiation
• B2b
• Copywriting
• Media Relations
• E-Commerce
• Marketing Communications
• New Business Development