Amy Scott

WORK HISTORY

EDUCATION

ABOUT AMY SCOTT

Digital Marketing Strategist | Social Media Expert | Content & Engagement SpecialistI’ve always been fascinated by the power of digital marketing to connect people, build communities, and grow brands. Over the years, I’ve honed my skills in social media strategy, content creation, SEO, and data analysis. I’m passionate about staying on top of the latest digital trends and applying that knowledge to craft creative, results-driven campaigns. Whether it’s optimising a website, engaging with audiences on social platforms, or diving into analytics, I love seeing how the digital landscape can be used to help businesses grow and connect with their target audience.As a Social Media and Website Officer at SSEN Transmission, I leverage my expertise in digital marketing to create strategic content and drive online engagement. I specialise in crafting data-driven campaigns that align with business objectives, increase brand awareness, and boost user interaction. My skills in SEO, content development, and social media strategy enable me to deliver measurable results in a fast-paced digital landscape.In addition to my current role, I have a deep passion for digital marketing and a strong academic foundation that complements my hands-on experience. I hold a Digital Marketing Strategy degree from Harvard Business School, where I gained advanced knowledge in digital trends, analytics, SEO, and consumer behaviour. My MSc in Marketing from the University of Strathclyde further enhances my strategic marketing capabilities, enabling me to design and execute campaigns that deliver long-term value.With a background in Business Management from the University of Aberdeen, I bring a well-rounded perspective to marketing, ensuring that every strategy is both innovative and business-oriented. My career has included working with several Scottish-based companies, where I successfully developed and implemented marketing campaigns across digital channels, optimised social media strategies, and utilised data to track campaign performance.I’m passionate about leveraging digital tools to create impactful content, optimize online experiences, and engage audiences. With a focus on measurable outcomes and continuous learning, my goal is to help brands thrive in today’s ever-evolving digital landscape.