Amy Schwandt
Chief Revenue Officer @IRONMARKETS
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WORK HISTORY
Chief Revenue Officer @IRONMARKETS
Fort Atkinson, WI, US
Lead multi-million-dollar enterprise in revenue generation strategies and execution, meeting and exceeding budgetary targets via new sales channels, enterprise expansion, marketing efforts, partnership strategy, and events management. Manage 7 direct reports, 18 matrixed reports, 22 content team members, and 12 digital/ops success managers, coaching and mentoring entire organization through strategic business development and effective sales leadership and training. Conceptualize new products, develop sales strategies and roadmaps, and foster buyer-seller connection to drive successful campaigns. Provide strategic oversight of contract negotiations, sales pipelines, PR, marketing, events, vendor management, strategic partnerships, board presentations, and budgeting and forecasting. Drive business growth with new business acquisitions to outpace market competition. Collaborate with executive leadership on strategy implementation, product development, digital transformations, and content generation. Manage events and marketing teams to ensure effective brand messaging to targeted audiences and exceed budget goals, including facilitation of advisory boards. Provide strategic oversight of portfolio events in tradeshow, virtual monthly event series, and conferences. Facilitate live interviews, Facebook series, product walkarounds, and product launches to drive viral community messaging. Manage teams with holistic understanding of organization, leveraging authenticity and empathy to motivate staff, retain top talent, and drive high-performance workforce culture.
EDUCATION
Madison Area Technical College
Associate's Degree, Marketing
Northwestern University - Kellogg School of Management
Coursework in Advanced Marketing Management
SKILLS
ABOUT AMY SCHWANDT
With deep expertise in the fast-paced and rapidly changing media and events world, I lead high-performing sales teams to drive revenue growth across verticals, build enterprise media and brand strategies, and translate business objectives into actionable roadmaps with optimized resources for maximum impact.Throughout my career, I have served as an enterprise ambassador and industry expert, interfacing with the public to scale brand awareness and reputation through public speaking, events, media portfolio management, and technology product sales. As chief revenue officer for AC Business Media, I have transformed consumer engagement, delivered results in progressive branding and media strategies, and identified new revenue channels to outpace the market competition and establish the enterprise as an industry leader. Selected career accomplishments include: Show Director leading the charge in scaling the National Pavement Expo trade show to double top- and bottom-line EBITDA in 1.5 years. As a result, successfully sold the show at double-digit multiple in 2017. Developing and growing the first social media and virtual live event series at AC Business Media, increasing participation by 200% each month to hit registrations over a 5-month period. Instrumentally involved in development and implementation of strategic marketing services at AC Business Media, expanding business offerings and successfully selling full-service marketing agency services for partners. Creating an online product suite with custom solutions to facilitate rapid digital transformations across all client accounts, upskilling our teams to foster successful customer-facing adoption of technologies. My greatest success has been in my ability to motivate and manage teams in a servant-leadership model, applying authenticity and empathy as a trusted leader to bolster employee loyalty and assembling workforces in a cohesive structure to optimize performance. I am always looking to grow my professional network. If you would like to connect, please contact me at s••••••••@gmail.com. Specialties:Trade Shows, Custom Events, Digital ConversionsBusiness-to-Business (B2B) Media PlatformsConstruction, Infrastructure, RoadbuildingRevenue Growth & Market ExpansionDemand Generation & Sales PipelinesBoard & Stakeholder ManagementPR, Branding, & Media StrategiesBudgeting & ForecastingPublic Speaking & EventsSales Force DevelopmentClient Relationships
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