Amy Rutherford
Community Networker Business Development @Home Instead
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WORK HISTORY
Community Networker Business Development @Home Instead
Edinburgh, GB
Home Instead offers flexible, relationship-based support, from a few hours a week to live-in care, that helps clients remain at home with independence, continuing to do the things that matter most to them.My role is relationship-led, focused on growing awareness of Home Instead’s private care services and building strong local networks across Edinburgh. I develop partnerships, strengthen community connections and support business growth through trusted, people-first engagement.I will also lead Home Instead Edinburgh’s 15-year anniversary programme, launching at Easter, delivering 15 Stories, 15 Events and 15 Acts of Kindness to celebrate clients, care professionals, staff and community connections. Alongside this, I focus on building meaningful partnerships, supporting families and friends to understand their care options, and strengthening Home Instead Edinburgh’s presence across the city.
EDUCATION
Adam Smith College
Higher National Diploma, Fashion Business
ABOUT AMY RUTHERFORD
I’m a commercially minded marketing and business development professional with experience spanning media, hospitality, retail, luxury property and now private care. My background covers sales, marketing and brand growth, with a strong track record in building high-value relationships, developing partnerships and driving sustainable commercial outcomes. I bring a relationship-led, people-first approach to business development, combining strategic insight with practical delivery to connect individuals, families and professional partners with high-quality private care services.
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