Amy Roten
Strategic Marketing & Business Intelligence Project and Product Leader | Optimize market position, uncover growth opportunities. Market research, lead generation, integrated marketing, automation, CRM, and analytics.
- Role
- Fundraising Program Director at Edustaff
- Location
- Midland, MI, US
- LinkedIn followers
- 500 followers
About Amy Roten
I thrive at the intersection of marketing communications, community engagement, and…
Experience
Fundraising Program Director
Jan 2021 — Present
Led a high-impact turnaround of a legacy fundraising initiative, driving 171% YoY growth and 300% increase in donor participation. Blended philanthropy, sponsorship development, and strategic outreach to build a sustainable revenue engine. • Fund Development Strategy: Designed and executed multi-channel fundraising campaigns, increasing annual revenue from $2,800 to $13,025 in four years• Donor Cultivation & Stewardship: Re-engaged lapsed donors and built strong relationships with target audiences and participants through personalized outreach and benefit fulfillment• CRM & Data Management: Maintained detailed records of donor activity, contracts, and program metrics to support transparency and strategic planning• Marketing & Communications Coordination: Overhauled all fundraising assets—contracts, branding, and promotional materials—to align with modern best practices and stakeholder expectations• Sales & Program Growth: Applied sales development principles to expand program reach, onboard new participants, and deliver persuasive presentations to board members and donors• Leadership & Values Alignment: Demonstrated high personal standards and mission-driven impact, consistent with Greater Midland’s Purpose and Values
Education
Central Michigan University
Bachelor's
Skills
- Communications Planning
- Nonprofits
- Email Marketing
- Strategic Communications
- Speech Writing
- Management
- Newsletters
- Marketing Communications
- Social Media
- Web Content
- Strategy
- Content Development
- Start-Ups
- Creative Direction
- Marketing
- Copy Editing
- Photography
- Brand Development
- Press Releases
- Strategic Planning
- Project Management
- Publications
- SEO
- Feature Articles
- Public Relations
- Internal Communications
- Media Relations
- Digital Marketing
- Media Planning
- Corporate Communications
- Product Development
- Integrated Marketing
- Trade Shows
- Fundraising
- Marketing Strategy
- Event Management
- Crisis Communications
- Advertising
- Magazines
- Copywriting
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