Amy Rost
Customer Marketing at ServiceNow. Boy Mom x 2. Salesforce alum.
- Role
- Director, Customer Marketing at ServiceNow
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Amy Rost
Results-oriented marketing leader with 16+ years of experience across customer marketing, marketing communication, and events, including 5+ years of leadership and customer story creation in B2B marketing. I thrive at the intersection of strategy & execution for key programs like customer stories, events, and references and am at my best in a fast-paced, highly collaborative team environment.I\'m passionate about customers and the stories of their success and finding ways to amplify these voices across every channel to inspire prospects and drive business growth (and ensuring that sales teams can find and access these impactful stories, too). I have a knack for crafting clear, impactful messaging that reflects key product positioning.I\'m known for leading with clarity and confidence, and I bring operational rigor to every program and project. I am energetic, adaptable, and optimistic, and I love working across teams to solve big business challenges.Key Highlights: Customer Storytelling: Led the strategy and execution of the customer story program, prioritizing the right mix of stories across product, industry, and segment for salesforce.com/customers. Researched key use cases, interviewed customers and edited copy to cultivate a robust library of 100+ customer stories across 6+ product lines and 12+ industries. Cross-Functional Collaboration: Partnered with sales, services, product marketing & product teams to build pipeline of stories. Collaborated across the marketing org, including campaigns, digital, social, content, enablement, etc. to activate stories across channels. Customer Advocacy: Built a customer reference and advocacy program from the ground up. Led reference recruitment, operations and program evolution, recruiting 100+ new program members in <3 months of launch and supporting $3.9M in new business in one year.In my free time, you\'ll find me cheering on my two busy boys at all. the. sports.
Experience
Director, Customer Marketing
Jun 2025 — Present
Education
Butler University
Bachelor of Arts (B.A.)
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