Amy Richardson

Global Head of Creative Operations @The INKEY List

London, GB

Designed and scaled the entire Creative Ops structure from the ground up, shaping team, tools and workflows- Lead, manage and obsess over the day-to-day – trafficking every brief, clearing blockers, setting priorities, and making sure the creative team has the time and clarity to do exceptional work- Bridge the gap between Creative and the rest of the business – from Social and DTC, to Product, Trade, Marketing and Paid – translating chaos into clarity and keeping momentum high- Tore up legacy systems and rebuilt better – new briefing tools, DAM, design systems, storage, and content libraries- Reengineered briefing, approval and delivery process – reducing campaign lead times by 33% while boosting creative team satisfaction- Improved the creative output by fixing the inputs – tighter briefs, smarter planning, upstream collaboration- Negotiated new production frameworks, delivering 20% cost savings by building longer-term partnerships- Run resourcing and freelancer management across Art Direction, Design, Copy and Content – scaling when needed, without wasting time or budget- Spearhead creative work-streams and agency partnerships for a global brand refresh across all touch points; visual identity, TOV, art direction, VM and packaging- Lead longer-term planning and high-impact creative projects that need real coordination and creative leadership- Work directly with Co-Founders and CMO, making sure all creative is aligned with vision, goals, and business reality- Constantly levelling up how we work – no process for process’s sake, just what drives better creative and better business outcomes.

The University of Sheffield

2;1, BA English Literature