Amy Odonnell
Head of Product @Incentive Games
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WORK HISTORY
Head of Product @Incentive Games
London, GB
EDUCATION
Edinburgh Napier University
Associate’s Degree, Information Technology
Dominican College, Portstewart
9 GCSE's, 3 A Levels.
SKILLS
ABOUT AMY ODONNELL
I’m a passionate product leader with over 14 years of experience in the iGaming industry, specialising in data-driven product discovery and development. As Head of Product at Incentive Games, I lead a cross-functional team across Product, Data, Research and Design, driving innovation in both Free-to-Play and Real Money Gaming product lines.I believe in using data and player insights to build engaging, high-performing products that enhance retention and monetisation. With a background in iterative product design, UX optimisation, and behavioural analytics, I thrive on crafting experiences that resonate with players while delivering real business impact. I’m always looking for new ways to push the boundaries of gaming, foster high-performing teams, and build products that players love.
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