Amy Bamford
Member Growth & Optimization I Senior Director Merchandising I Consumer Segmentation Strategy I Talent Magnet
- Role
- Senior Director, Global Member Growth Activation at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Amy Bamford
Authentic, energetic and empathetic leader with a growth mindset. Continuously looking to diversify, learn, and develop skillets to make me a better leader for the future. Known for team leadership, communication, simplifying the complex, putting the consumer first & strategic thinking. 15+ years of merchandising experience at Nike & Jordan (category, gender, account/wholesale marketplace, operations). Consumer is always top of mind. Management of teams (10 people). Love creating and executing strategies and processes. Motivated by “energy givers”, a good challenge, and projects. Inspired by and passionate about coaching & mentoring others to help them realize their full potential and career journey.Areas of Expertise- Team leadership- Tolerance for Ambiguity- Simplifying the complex- Consumer Segmentation & Insights - Process Improvement & Optimization- Strategic Planning- Wholesale Market & Retail Management - Cross-Functional Team Integration
Experience
Senior Director, Global Member Growth Activation
Aug 2022 — Present · Portland, OR, US
Drive evolution of the Membership Program to tightly align to consumer priorities, and ensure our consumer plans represent the most efficient sources of Member Growth. Initiate gender connections, integrate functions, educate, and activate the consumer offense with the Member Growth team.
Education
Ohio University
Master of Business Administration - MBA
University of California, Berkeley
Bachelor of Arts - BA
Ohio University
Master of Sports Administration - MSA
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