Amy Merritt
VP Growth Marketing | Demand Generation, ABM & Lifecycle | GTM Strategy | B2B SaaS, Marketplaces | Scaling Pipeline & Revenue Engines
- Role
- Senior Director, Growth Marketing at SmartBear
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Amy Merritt
VP Growth Marketing / Demand Generation leader building scalable demand engines that drive predictable pipeline and revenue for B2B SaaS, marketplace, and subscription businesses ($25M–$300M+ ARR).I lead global growth and revenue marketing teams delivering full-funnel growth across acquisition, adoption, expansion, and retention, consistently exceeding pipeline and business targets through data-driven strategy, integrated multi-channel programs, and strong cross-functional alignment.My experience spans demand generation, ABM/ABX, lifecycle marketing, digital acquisition, field marketing, customer engagement, retention, and BDR leadership - driving full-funnel growth across SMB, mid-market, and enterprise segments within Customer Experience, Retail/E-commerce, Travel & Hospitality, Financial Services, and Technology.My background combines consumer-scale growth and B2B SaaS demand leadership. At TripAdvisor, I led acquisition and engagement initiatives reaching millions of global users before transitioning into B2B SaaS growth leadership, allowing me to bring both a performance marketing mindset and an enterprise pipeline lens to go-to-market strategy.I build and lead global marketing teams (10–20), aligning marketing closely with Sales, RevOps, Product, and Customer teams to create scalable growth engines that deliver measurable pipeline and revenue impact.Core Expertise:Marketing strategy | Growth marketing | Demand generation | Pipeline generation & acceleration | ABM/ABX | Go-to-market (GTM) strategy | Full-funnel growth | User acquisition & engagement | Lifecycle marketing & retention | Customer marketing | Digital marketing & conversion optimization | Revenue operations & sales alignment | Team leadership & cross-functional collaboration | SaaS, B2B, B2B2C, consumer/DTC | Marketing operations & analytics | Performance marketing | Budget management
Experience
Senior Director, Growth Marketing
Jun 2024 — Present
Led global demand generation and ABM for leading provider of software development and testing solutions.
Education
Babson F.W. Olin Graduate School of Business
Master of Business Administration
Denison University
Bachelor of Arts
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