Amy Merchant

About Amy Merchant

Passionate, results driven, senior marketer with 20+ year track record of growing brands, engaging consumers and delivering insight driven product and marketing strategies. An end to end thinker who toggles seamlessly between strategy and execution, balancing business acumen and creative intuition with a proven history building, leading and inspiring internal and external teams and individuals to deliver exceptional performance results and profitability.Specialties: Brand/Product/Consumer Strategy; Digital Marketing; Customer Relationship Management (CRM)/Loyalty Marketing; Multi-channel Marketing Strategy and Execution (digital, social, broadcast and streaming media, print, direct mail, PR, events, influencers, SEO/SEM, mobile); Insight Discovery and Application; Creative Development and Content Creation; Product Development and Commercialization; C-Suite Presentation and Contribution; P&L Management; Team Development

Experience

1. SVP, Customer Experience Strategy

   EVERSANA INTOUCH

   Oct 2024 — Present · US

Education

• California Polytechnic State University-San Luis Obispo

  Bachelor's Degree

Skills

• Brand Development
• Digital Strategy
• Budgets
• Marketing Management
• Competitive Analysis
• Digital Marketing
• Brand Management
• Project Planning
• Direct Marketing
• Marketing
• Integrated Marketing
• Management
• Customer Insight
• Social Media Marketing
• Advertising
• Marketing Communications
• Consumer Products